Artist of the Week: Zack Borer

Zack Borer's voice is laid back and familiar. Accompanied by acoustic and electric guitar, fitting percussion and at times piano, his music is refreshing and enjoyable. A versatile musician, his style is sure to win over any listener.

In fact, the New York-based, Canadian born artist has been garnering more recognition lately. Having recently received a slot on the Side Stage at Jones Beach for Jason Mraz's tour stop, even G-Love tweeted about enjoying his performance. No newcomer to Jones Beach, he was also featured at the Dave Matthews Band show earlier this summer (watch his performance below). Additionally, Borer was in the running to be named the MTV Video Music Awards’ “Best Breakout Artist in NYC.

Having similarities to contemporaries like Jason Mraz and Matt Nathanson, Borer's music encompasses a twist and uniqueness of its own. His MySpace showcases his talent well. "Everytime I Go" has a catchy chorus and fitting guitar accompaniment. "Everytime I go/You say to me I can't believe you're leaving/'Cause you just want to know/What's the basis for my motivation," Borer sings. After just one listen, you're bound to be humming along.

Whether it's light Caribbean beats throughout "That's The Way" with his soulful vocals or pouring his emotion out on edgier track "White Sheets," Borer has the listener hooked. Hard to put his music into one category, each song intertwines different genres, whether it's rock, blues, country or jazz there is something every listener can latch onto.



Check out Zack Borer on MySpace for more songs and if you're around New York be sure to catch his show this Thursday at The Bitter End.

Recommended: For fans of Jason Mraz, Matt Nathanson, Eren Cannata.