You Sing, I Write: Taylor Swift's New Venture: Greeting Cards

Friday, January 29, 2010

Taylor Swift's New Venture: Greeting Cards

Taylor Swift is an entrepreneur in her own right. Not only has she stormed the charts and amassed numerous awards, (need I mention her eight Grammy nominations?), but she is now taking her creativity to a new outlet — greeting cards.

Yesterday, MTV News reported her deal with American Greetings. While they won't be in stores for a while, you can take a look at a sample of Swift's inspiring sayings and humorous designs here.

"We are absolutely thrilled and honored to introduce Taylor Swift as the newest writer and creative contributor to the American Greetings family," stated Zev Weiss, Chief Executive Officer at American Greetings in a press release. "Her abilities as a storyteller and songwriter make her a natural at writing cards for consumers of all ages. She has the unique ability to connect with her fans through life experiences and greeting cards do the same--cards help people express, connect and celebrate these events with the important people in their lives. We believe it’s a natural fit!"

The press release explained that Swift will be working with American Greetings’ editorial and creative teams to design, develop and create a line of cards and products that reflect and demonstrate not only her personality, but bring her stories and words to life.

"My idea of a great song is a song that says how I feel better than I could. I feel the same way about greeting cards," Taylor says. "I've always been fascinated by feelings and how we express them to each other. Getting to write and design these cards is a wonderful experience."

What do you think? Will you be buying Swift's greeting cards? I think I just might.

Related Links:
Q&A with Taylor Swift
Hundreds of Fans Camp Out to Meet Taylor Swift
CMA 2009: Six Artists To Watch
Artist to Watch: Taylor Swift

1 comment:

Anonymous said...

nice post. thanks.


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